A GH Beauty Award winner for its breakthrough technology, this KeepItAnchored shampoo and scalp serum set helps maintain hair’s fullness by improving the scalp’s condition with ingredients like niacinamide, zinc and caffeine. In a clinical study on the technology, users of it had about 2,400 more hairs on their scalp after six months than those who used a placebo, according to GH Beauty Lab data analysis